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John Sides and Lynn VavreckThe Gamble: Choice and Chance in the 2012 Presidential Election

Princeton University Press, 2012

by Heath Brown on October 31, 2012

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John Sides and Lynn Vavreck are the authors of The Gamble: Choice and Chance in the 2012 Presidential Election (Princeton University Press, 2012-2013). I spoke with John about the pre-release of several chapters of the book in advance of the election. The innovative model of publishing this book is one of the interesting dimensions of this project. Rather than wait to publish the entire book after the election concluded in November, the authors committed to an ambitious plan to rapidly publishing the book nearly in real-time with the developments of the 2012 campaign. Two free digital chapters are now available at the publisher’s website and more are to come:  The book marshals an enormous amount of election and economic data to make predictions about the outcome of the Obama/Romney race. In addition, they dissect the party primaries and media coverage to dispel many political myths that dominate campaign punditry.

John is Associate Professor of Political Science at The George Washington University. Lynn Vavreck is Associate Professor of Political Science and Communication Studies at UCLA. John’s real-time opinions about the campaign can be read at:

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